How to reach your target audience using Google Discovery Ads.

How to reach your target audience using Google Discovery Ads.

Google has now made its Discovery Ads available in all regions, providing another consideration for your campaigns.

86% of online consumers say they're on the lookout for shopping ideas as they watch videos or explore content across the web.

With Discovery ads, you rely on Google's understanding of consumers' intent across their properties to engage audiences as they scroll through their favourite Google feeds meaning no search query needed. Thanks to Google's audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalised ad experiences to people who are ready to discover and engage with your brand – all through a single Google Ads campaign.

Benefits

Reach your ideal customer at scale with a single campaign. You enter the building blocks for your ads — like headlines, high quality inspirational images and logos — and we'll show your ads to highly interested customers using the cost-per-action (CPA) bid and budget that you set.

Discovery campaigns include the following features:

• Reach more of Google with a single ad campaign. With the ability to reach up to 2.8 billion people monthly on the YouTube Home and Watch Next feeds, the Gmail Promotions and Social tabs and Discover, you can now reach more potential customers as they browse for everything from the latest fashion trends to new cooking recipe videos on popular Google properties.
• Drive engagement with richer, more relevant ads. Thanks to Google's unique understanding of customer intent, you'll be able to show more relevant, meaningful ads to people when they're most interested and ready to learn more about your products and services.
• Visually rich ads rendered natively across Google properties at scale. Designed for discovery as consumers browse their favourite content and feed-based experiences, our ad formats rely on machine learning to build and showcase your assets seamlessly across devices — helping you spark customer interest and action with less effort and time.
• Automated bidding options to meet your media performance goals. You can use Maximise conversions bidding or Target CPA to optimise your campaign bids to meet your media marketing objectives.

When to use

Discovery campaigns may be a good choice for you if:

• You want to drive conversions with your media at scale (through a supported marketing objective): For example, you can use Discovery ads to drive sales, newsletter signups or more website visits.
• You want to reach new customers with your media: By sharing visually rich, inspiring brand creative across feeds on Google properties, Discovery campaigns can help you drive interest from potential customers when they're open to trying new brands.
• You want to reconnect with your most valuable customers: As consumers return over time to find content on the Google feeds that they enjoy, Discovery campaigns give you more opportunities to drive action from people who know your brand best and are most likely to engage with it again – whether they've previously visited your website or previously made a purchase.

Discovery Ads will be displayed on YouTube, in the Google Search app and within Gmail, highlighting "timely offers to shoppers as they check their inbox for the latest products and deals”.

If you want support to reach your audience using Google Discovery Ads, get in touch today.